Dell

- Digital Project Managment -

Web project management of several campaign microsites.

Web project management of several campaign microsites.


With Dell being one of Volume’s biggest clients I’ve worked on various initiatives for them. Most recently I managed the production of the ‘Enterprise Efficiency’ and ‘Mobility with Latitude’ campaign microsites that included multi-lingual capabilities, full referral and on-site campaign tracking that allows Dell to identify not only which website a user came from, but which section of that website, which advert and even what version of the advert

This tracking was also combined with user registration so a complete journey could be associated with specific users. With the valuable reporting data the first campaign was a success and led to more being commissioned.

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