Tax Automation

- Digital Project Management -

I'm attracted to this calculator.

I’m attracted to this calculator.

This was a really fun web project to manage because the client wanted to target a very specific target audience of “40 – 50 year old male Finance Directors in large corporate companies, with the site having an air of sophistication and a twist of wit” – not your everyday brief!

This brief was answered by making sure the designs were clean and crisp, yet relatively simple to build XHTML and CSS templates from in order to keep the solution as cost effective as possible, and for the target audience, it was decided to focus on using imagery that would spark some nostalgia, reminding them what equipment they used to use in the 1970′s – I absolutely loved searching for retro office equipment on iStock, good times!

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